OptiVision: Bringing the World to Saudi Arabia
By Matteo De Stefani
Managing Director, VKF Consulting
With over two decades in the optical industry, much of it spent across the Middle East—I’ve had the privilege of watching this region evolve from a developing market to a global player in eye care and vision technology. Yet few milestones feel as pivotal as what we are witnessing with OptiVision.
This isn’t just another industry event. OptiVision is a platform of convergence—where global brands, regional talent, and the future of optometry meet under one roof in Saudi Arabia.
Over the last few years, I’ve seen growing international interest in Saudi’s optical sector: manufacturers, distributors, educators, and innovators are watching closely. Why? Because the demand here is not only rising—it’s changing. There’s a new level of expectation, sophistication, and ambition. Practitioners want more than product showcases; they want insight, education, and strategic partnerships.
OptiVision answers that demand. It brings world-class speakers, cutting-edge technologies, and global industry leaders directly to the heart of the region. And it does so with purpose: to serve a market that’s not only expanding, but also shaping the future of vision care across the Gulf and beyond.
Most importantly, OptiVision is helping bridge markets. It’s not just about bringing the world to Saudi—it’s about giving the region a stage to showcase its own strengths. For local players, it’s an opportunity to grow, network, and step confidently into global conversations.
This isn’t a trend. It’s a shift—and it’s just beginning.
Matteo De Stefani
Managing Director, VKF Consulting
Consultant, OptiVision
